HowTo Design Sprint – MVP in 1 Day
Google Design Sprint
On the 22nd of April 2020 Max Aigner, CTO of BraveYourself, hostet a one day Design Sprint based on the Google Design Sprint.
„It is super important to know, if your product will actually fulfill a customer’s need. Making an MVP or prototype doesn’t have to take months. With Design Sprints it can be done in less than a week.“ (Max Aigner, CTO BraveYourself)
Therefore we use the Google Design Sprint – which is based on the „Design Sprint“, that IDEO developed to what we know today. IDEO is one of the most innovative companies, that helped to develop the BMW IDrive controller and many more radically new concepts with this technique.
(One of our other 1-day workshops at the incubator Wayra in Munich with Roby Stancel)
Why Google Design Sprint
A Design Sprint is a process that takes 5 days, where you can improve a solution to a customers problem or come up with radically new ideas, that you can test and verify or discart.
Long before you would start to develop a complex product, software producers want to find out, whether the customer would really want to buy the product. Would he understand the user experience and what technological requirements does one have.
Raphael Herkommer, CEO of Bonfire, wants to revolutionize the remote working culture. Therefore he booked a Design Sprint workshop from BraveYourself which was carried out by the CTO Max Aigner.
(Roby Stencel, former IDEO designer)
The 1-Day strategy
Usually you would spend five whole days with your team to create one or two super refined MVPs, which are prototypes, that demonstrate how the end-product could feel and how it would solve a certain problem of the customer. Those prototypes are not fully developed software, but they are realistic enough, that you can study the endusers behaviour when you give them the prototype. U can use glue, Lego, Photoshop, Figma, pen & paper, whatever simple tool you like. In the software industry we recommend plan old Powerpoint.
However as we did have only very limited time, we forced all the content in just one single day. Namely we squeezed those five days in five tiny hours. This worked especially because Raphael Herkommer already knows a lot about how to finish the prototype on his own. Also the testing phase has to be done by him now. For best results, a five day workshop is recommended.
(Max Aigner, CTO BraveYourself)
Hour 1 – Understand the problem
All members of the team get briefed about previous developments of the company, what did they already try, what solutions exist and what problems does their customer have.
We created a map, where we „started at the end“ and pretended that our product already exists. Here we pointed out every asped of how a remote worker actually works from home and what his problems are.
We also created hypotheses, where we noted what we believe that is „true“. For example „We believe that our customers will be software developers working from remote“.
These hypotheses have to be tested in the interview in hour 5.
(Raphael Herkommer, CEO Bonfire)
We wrote „how can we“ – questions in order to define our requirements:
- „How can we make the software usable by old people?“
- „How can we make the UX super simple?“
- „How can we help a programmer to ask somebody a question without distracting this guy when he is concentrated“
The following aspects were of importance
- Rentability, (5 Min)
- Technological requirements (5 Min)
- Customer’s requirements. (5 Min)
- Long term goal, vision (5 Min)
Hour 2 – collecting ideas and sketches
In the second round we created ideas on possible solutions using the crazy eight method. Everybody gets a plain piece of paper that he folds several times until it has eight areas. Then everybody paints eight sketches with a big Sharpie marker and then we discussed the ideas that arose from those concepts.
Hour 3 – decisions
Everybody was allowed to make five points on what ideas he or she liked and the product owner then had to finally decide what ideas he wanted to have tested.
Hour 4 – making the prototype
With powerpoint we took screenshots of competitors products and made a presentation that showed a product just like we believed that it makes sense. This product has animations and feels actually like a real software. You can use links and create buttons in powerpoint by adding a image and attach a hyperlink to it. Creating the Prototype really takes some time. Even in our team we might have needed one or two more days here. Anyway we came to a result that might be good enough for the first round of user tests.
Hour 5 – testing
Now we go onto the street or meet existing customers or ask people on Linkedin, if we can test the prototype on them. From their reactions we want to find out how good our designs are. You are not allowed to help them or exaplain them too much, they should find out how to use your products on their own.
Finally we had a prototype, that served very well as Minimal Viable Product (MVP) that we can test now. In the one day Design Sprint we did not finish the prototype, so Raphael Herkommer is doing that himself. Here you can see the advantage of powerpoint, because everybody can use it on its own. A one day workshop can make a lot of sense and is super fast, however on the downside it is super intense and at the end of the day you will not be able to finish the prototype or test it, so in total Raphael had to finish the workshop on his own which needed three days then.
Get in Touch
If you are interested in making Design Thinking workshops, get in touch with us and book one, it is definately the best thing you can do if you want to iterate quickly and make outstanding products.
Just contact Max Aigner:
+49 174 4995 142